MARKET & SURVEY RESEARCH

People first.
Insight follows.

Behind every market is a human story. We help you ask better questions, listen closely and turn what you learn into a clearer direction.

Explore our expertise
TIANHUI INTERNATIONALRESEARCH WITH PERSPECTIVE
People crossing a busy shopping street in Hong Kong
HONG KONGA closer look at everyday life.
Photography: Wayee Tan / Unsplash
OUR FOCUSMarket researchQuestionnaire researchAnalysis & reporting

THE TIANHUI PERSPECTIVE

A market is more than a set of numbers.
It is people, choices and context.

We are Tianhui International, a Hong Kong company focused on market and questionnaire research. We connect your business questions with the people whose perspectives matter.

WHAT WE DO

Good questions.
Useful answers.

From defining the question to making sense of the response, we shape each study around what you need to understand.

Market research

See the context around your business.

Explore customer needs, market preferences and the factors that influence decisions. Define the questions that matter before committing to a direction.

Market landscapeCustomer needsOpportunity assessment
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Questionnaire research

Ask with purpose. Listen with care.

Translate research objectives into clear questionnaires. Structure questions, response options and participant criteria around the people and issues you want to understand.

Questionnaire designAudience definitionSurvey planning
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Study coordination

Keep the research focused from start to finish.

Plan the study scope, coordinate its execution and review response quality. Keep the project connected to its original objectives as evidence comes together.

Project planningFieldwork coordinationQuality review
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Analysis & reporting

Make the findings useful.

Organise responses, explore meaningful patterns and communicate findings in context. Bring together conclusions, practical implications and the limits of the evidence.

Response analysisFindings reportsDecision support
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QUESTIONS WORTH ASKING

What is behind
the next decision?

PEOPLE

Understand your audience

What matters to people, and what influences their choices?

IDEAS

Explore a new idea

How do people understand an idea, and where are the uncertainties?

EXPERIENCE

Improve an experience

Where does an experience meet expectations, and where does it fall short?

OUR APPROACH

Curiosity, with
a clear process.

Thoughtful research begins with a defined question and ends with findings you can understand and use.

  1. 01

    Define

    Start with the decision.

    Agree on the objectives, audience, scope and outputs before the study begins.

  2. 02

    Design

    Build the right questions.

    Develop the questionnaire and research plan, with clear language and appropriate response options.

  3. 03

    Listen

    Gather and review.

    Coordinate the study and review responses for relevance, consistency and completeness.

  4. 04

    Interpret

    Put evidence in context.

    Present findings with practical implications and explain what the study can—and cannot—tell us.

BASED IN HONG KONG

An open mind.
A grounded view.

Tianhui International Limited focuses on market research and questionnaire studies. We help businesses organise their questions, understand feedback and build a clearer basis for decisions.

Start a conversation

LET’S TALK RESEARCH

Your next question
starts here.

Share your research objective, the audience you want to understand and your preferred timeline. We will take it from there by email.

Send us your brief